Aldi Following Trader Joe’s as Germans Spurn Austerity

Aldi Following Trader Joe’s as Germans Spurn Austerity

Paul Thomas/Bloomberg

While Aldi's U.K. stores have become a thorn in the side of Tesco Plc and its Trader Joe’s chain is mounting a challenge to Whole Foods Market Inc. in the U.S., the discounter is under pressure at home as affluent Germans seek better quality.