LOS ANGELES, CA (December 15, 2010) — Wedbush Securities, a
full-service investment firm and the #1 Liquidity Provider on
the NASDAQ exchange for both NASDAQ and NYSE listed securities,
announced today the launch of its new low-touch equities
execution services which utilizes a co-located direct market
access (DMA) platform. The platform deploys state-of-the-art
technology and global connectivity to Wedbush’s institutional
clients providing them low latency exchange access to capture
more volume, ultra-competitive pricing, and the ability to
custom tailor algorithms to maximize execution quality while not
compromising anonymity.

The platform utilizes global exchange connectivity through
Bloomberg Sell Side Execution & Order Management System
(SSEOMS). Clients can be enabled to trade via Bloomberg’s
Execution Management System (EMSX) platform in real-time
directly from their secured Bloomberg terminals. “We believe it
is important to not only be in the customers work flow but also
alleviate the necessity to go through multiple networks in order
to connect customers to the marketplace. Our new trading
platform allows our institutional clients to now have the same
technology advantages when accessing the markets that the high
frequency trading firms do,” stated Kevin Beadles, Director of
Electronic Trading at Wedbush Securities.

Geoffrey Patsch, Global Head of Sell-Side Order Management at
Bloomberg Trading Solutions, said, “As the industry trends
toward low latency direct market access, Bloomberg is excited to
deliver a single platform for our partners, creating a fully
integrated buy-to-sell side solution.”

Wedbush Securities will leverage its industry leading clearing
infrastructure to offer greater efficiency and value-added
services at competitive rates to institutional clients. Plans
are underway to deploy this same market access technology across
other asset classes such as options and futures.

For Further information about the platform, please contact Kevin
Beadles at 213-688-8091.

About Wedbush Securities
Founded in 1955, Wedbush Securities is a leading investment firm
that provides brokerage, clearing, investment banking, equities
research, public finance, fixed income sales and trading, and
asset management to individual, institutional and issuing
clients. Headquartered in Los Angeles, with 100 offices
nationwide, Wedbush focuses on relentless service, client
financial safety, continuity, and advanced technology.
(www.wedbush.com)

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Press Contact: Natalie Taylor, 213-688-8008

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