NFL.com and Bloomberg Launch Fantasy Football Product as Part of New NFL
  Fantasy Football Game

Bloomberg Sports “Decision Maker” Available to all NFL Fantasy Subscribers for
                                     Free

Business Wire

NEW YORK -- September 13, 2010

Bloomberg L.P. in partnership with the NFL introduced Decision Maker, a
web-based interactive fantasy football application that uses Bloomberg’s
advanced analytic tools to advise NFL.com fantasy football players on their
best starting lineup each week. The product will give fans the ability to
compare any two NFL players’ performance and predict which player at any
position will produce the best fantasy results.

“We are very excited to be able to use our analytic tools to work with the NFL
in the creation of Decision Maker, a product any fantasy player will find
enjoyable, effective and very visually compelling,” said Bill Squadron, head
of Bloomberg Sports. “We have been able to draw on the successful model
Bloomberg has built in the financial community and apply it to sports data,
the result of which is a unique ‘must have’ for any fantasy football player.”

Bloomberg Sports Decision Maker – while driven by extremely detailed,
fact-based, historical calculations – is very quick and simple to use. It
provides fantasy players with the key answers they need to make their choices
each week. The players are ranked by a system using complex analysis and
formulas update based on recent performance and other factors such as the
opposing defense that week and the weather forecast at that week’s venue.
Decision Maker also has a unique technology-driven Risk/Reward Index,
analyzing consistency of the scrutinized NFL players and pointing to long shot
opportunities for players whose performance tends to be most unpredictable.

By integrating Decision Maker into NFL FANTASY FOOTBALL, the new NFL fantasy
football game and the only one with video integration, NFL.com will offer the
product for free to its fantasy subscribers.

“Our goal in re-launching the NFL.com Fantasy game was to provide our fans the
best possible fantasy football experience,” said Hans Schroeder, Vice
President of Media Strategy and Development for the NFL. “We are excited to be
working with Bloomberg Sports to offer our NFL.com Fantasy players the
Decision Maker product for free as part of our Fantasy game, with the goal of
further enhancing their fantasy football experience on NFL.com.”

The tool is available also as a standalone product at
www.bloombergsports.com/nfl, for use by all fantasy football players using any
fantasy provider.

For more information on Bloomberg Sports, please visit
http://www.bloombergsports.com and follow us on Twitter (@BloombergSports) and
Facebook.

For more information on Bloomberg, please visit http://www.bloomberg.com/about
and follow us on Twitter (@BloombergLP) and Facebook.

About BLOOMBERG SPORTS

Launched in 2010, Bloomberg Sports takes the tools developed by Bloomberg, the
leading global provider in data and analytics, and applying applies them to
the vast data analysis opportunities in sports. Working with MLB.com and
NFL.com, Bloomberg Sports fantasy products give fans the most powerful
resources as they draft and manage their fantasy teams. Additionally,
Bloomberg Sports provides a professional product that delivers Major League
Baseball clubs with a secure, virtually unlimited set of analytical functions
to assist them in personnel evaluation and performance matchups. For more
details, please visit http://www.bloombergsports.com.

About Bloomberg

Bloomberg is the world’s most trusted source of information for financial
professionals and businesses. Bloomberg combines innovative technology with
unmatched analytic, data, news, display and distribution capabilities, to
deliver critical information via the Bloomberg Professional service and
multimedia platforms. Bloomberg's media properties span television, radio,
digital and print, making up one of the world’s largest news organizations
with more than 2,300 news and multimedia professionals at 146 bureaus in 72
countries.

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Contact:

For Bloomberg:
Silvia Alvarez, 212-617-3707
Salvarez13@bloomberg.net
or
For NFL:
Joanna Hunter, 212-450-2449
Joanna.hunter@nfl.com