Key Players Debate a Real Estate Recovery at Bloomberg Briefing

 Established Leaders, Including Richard S. LeFrak, Stephen M. Ross, Larry A.
         Silverstein and Sam Zell, Provide Their Industry Perspective

Business Wire

NEW YORK -- October 07, 2010

With U.S. commercial real estate yields at their highest level relative to
Treasury bonds on record and debt payments scheduled to come due in the next
couple of years, Bloomberg LINK will bring together leading real estate
professionals, economists and financial experts to examine market trends and
strategies at the Bloomberg Real Estate Briefing.

The Briefing, being held on Thursday, November 4, 2010 at The New York Public
Library in New York City, will focus on topics including how to stimulate the
market, a potential recovery, opportunities for investors, and the state of
international real estate.

To debate these topics, Bloomberg will convene some of the biggest names in
the industry, including:

  * John Catsimatidis, Chairman and CEO, Red Apple Group
  * Charles S. Cohen, President and CEO, Cohen Brothers Realty Corporation
  * Douglas Durst, Chairman, The Durst Organization Inc.
  * Richard S. LeFrak, Chairman and CEO, LeFrak Organization
  * William S. Macklowe, Chief Executive Officer, William Macklowe Company
  * Bruce E. Mosler, Co-Chairman of the Board, Cushman & Wakefield
  * Daniel M. Neidich, Chief Executive Officer, Dune Real Estate Partners
  * Stephen M. Ross, Chairman, CEO and Founder, Related Companies
  * Steven Roth, Chairman, Vornado Realty Trust
  * William C. Rudin, CEO and Co-Chairman, Rudin Management Company, Inc.
  * Larry A. Silverstein, President and CEO, Silverstein Properties, LLC
  * Barry S. Sternlicht, Chairman and CEO, Starwood Capital Group
  * Sam Zell, Chairman, Equity Group Investments, L.L.C.

For more information on the program and speakers, please visit

http://www.bloomberglink.com/real-estate.

For more information on Bloomberg, please visit http://www.bloomberg.com/about
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About Bloomberg LINK

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Contact:

Bloomberg
Angela Martin, +1 212-617-1211
angelamartin@bloomberg.net