WASHINGTON, D.C. — Bloomberg LP announced today that Cass R.
Sunstein will contribute a regular column to Bloomberg View and
serve as the newest member of the Bloomberg Government Advisory
Board.

Sunstein is the former Administrator of the White House Office
of Information and Regulatory Affairs (OIRA) and recently
stepped down to become the Felix Frankfurter Professor of Law at
Harvard Law School and Director of the new Program on Behavioral
Economics and Public Policy. As Administrator of OIRA from 2009
to 2012, Sunstein was the top White House official in charge of
shaping government regulations under President Obama. Sunstein
made his mark as an advocate of innovative, low-cost methods of
regulation and transparency as part of the Obama
administration’s Open Government Initiative. Sunstein won
plaudits for cost-effective regulatory reforms that improved
environmental quality, safety on the highways, and health care
while eliminating rules that were outdated, irrational or overly
expensive.

“Bloomberg View and Bloomberg Government provide valuable
analysis, data, news and opinion and I look forward to joining
their teams,” said Cass Sunstein.

Sunstein joined the administration from Harvard Law School,
taking a leave of absence from his service as the Felix
Frankfurter Professor of Law. At the time of his appointment,
Sunstein was one of the most-quoted legal authorities in the
country and the author of numerous books and hundreds of
academic articles. His recent book with economist Richard
Thaler, Nudge: Improving Decisions about Health, Wealth and
Happiness (2008), discussed how private companies and public
organizations can help individuals make better choices. Its
approach to behavioral economics has proved immensely popular
with political and business leaders at home and abroad.

“Cass will be a perfect addition to the Bloomberg Government
Advisory Board,” said Norman Pearlstine, Chief Content Officer
of Bloomberg and Co-Chairman of Bloomberg Government. “His
knowledge and experience serving in the administration will
provide a unique perspective that will be invaluable to our
clients and analysts.”

At Bloomberg View, the opinion arm of Bloomberg News, Sunstein
will write on a range of issues, with a special focus on law,
economics and government.

“Cass is a wonderfully provocative thinker. His writings on law,
behavioral economics, technology and public policy have put him
at the center of some of the great debates of our time. We’re
thrilled that he’s going to be part of View,” said David
Shipley, Executive Editor of Bloomberg View.

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Bloomberg contact:

Meredith Balenske, +1 202-680-2479, mbalenske@bloomberg.net