Outcome Probabilities: BSports Match Analysis Tool to Provide
Outcome Probabilities for Every Game This Season

LONDON — Bloomberg Sports (BSports), the world’s leaders in
sports analytic technology, today unveiled its first ever end-of-season projections for Serie A. Forecasting the league finish
of every team in the league, the projections are uniquely data-driven and take into account previous years of performance for
each club, supplemented by the additional value that each club
gained from the transfer window. The full BSports 2013/2014
Serie A table and methodology can be found at
www.bsports.com/projectedtables

The table indicates that Juventus, with the key signings of
Tevez and Ogbonna will retain the title they won last year by
over seven points. AC Milan are expected to overtake Napoli in
last year’s standings largely due to Napoli’s sale of Edinson
Cavani to PSG. The table also suggests Internazionale will be
back in Europe next season after claiming fourth spot by one
point ahead of Roma who recently lost Pablo Osvaldo.

The Bloomberg Sports forecast expects Fiorentina to drop two
places despite Mario Gomez replacing Stevan Jovetic in the team.
At the bottom of the table all three newly promoted teams are
expected to return to Serie B immediately, though only four
points will separate 13th and 18th positions.

“As fans around the world debate the 2013-2014 Serie A season
from a purely subjective standpoint, we are adding our
mathematically-derived predictions to the debate” said Bill
Squadron, President of Bloomberg Sports. “Using the same
objective data analytics that drives our Match Analysis tool, we
are pleased to unveil a purely data-driven projection for each
team. Not only does this make for great content for fans, but it
also provides data that helps them beat the bookie”.

Odds to beat the Bookie

The BSports Table Projection also includes odds for each team
winning the league, finishing in the top three, finishing in the
top half or finishing in the relegation zone. This is achieved
by simulating each match of the season 10,000 times in order to
provide an accurate projection for how each team will perform.

Key Statistics:
-3.1% chance that all three promoted teams face relegation
(bottom three)

-86.5% chance that at least one does

-28.1% chance AC Milan, Juventus and Napoli finish in the Top 3.

-83.4: average number of points required to win the league

-66.5: average number of points required to finish in the top
three

-38.3: average number of points required to avoid relegation

Bloomberg Sports will continue to update these projections
throughout the season, taking into account last minute transfer
window signings as well as most recent league performances and
results.

Alongside these table projections, BSports’ new Match Analysis
application presents the probable outcomes of every Serie A
match. Match Analysis even updates the odds of each result every
minute throughout the game, providing fans with unique insights
and bettors with pure, math-driven odds that they can then
compare to what the bookmakers are offering. Last season, the
extremely accurate Match Analysis odds would have provided
excellent returns on investment to consumers using the tool.
Match Analysis will be free to use for football fans and bettors
at www.bsports.com/ma.

About Bloomberg Sports

Launched in 2010, Bloomberg Sports takes the technology
developed by Bloomberg, the leading global provider in data and
analytics, and applies it to the vast data analysis
opportunities in sports. Bloomberg Sports’ professional products
for teams, broadcasters and athletes include a comprehensive
baseball scouting, data and video system now used by almost all
Major League Baseball clubs.

The company also has introduced a consumer soccer product for
European football, “Match Analysis,” a powerful predictive and
analytic tool forecasting game results, and recently launched
“Stats Insights,” a comprehensive blog that contains original
content and analysis for the five major European football
leagues as well as the NFL, NHL, MLB, and NBA.

Bloomberg Sports has been named by Mashable as one of its “Five
Most Innovative Sports Brands for 2012,” by The Sports Business
Journal as a Finalist for “Best In Sports Technology” in 2012
and by Fast Company Magazine as one of the “Most Innovative
Companies in Sports” in 2011. For more information go to
www.bsports.com

Contact for Bloomberg:

Joe Favorito, +917-566-8345, Fatherknickerbocker1@yahoo.com

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-0- Aug/22/2013 16:08 GMT