Press Release

NFL Veteran, fantasy football aficionado Maurice Jones-Drew, announcer/analyst Anita Marks added as spokespeople For “Decision Maker” product team

NEW YORK — Bloomberg Sports today announced the launch of their newly enhanced and improved Decision Maker 2011, a web-based and mobile interactive fantasy football application that uses Bloomberg’s state-of-the art advanced analytic tools to advise fantasy football players on their best starting lineup each week. The company also announced that Jacksonville Jaguars running back Maurice Jones-Drew – well known for his fantasy football expertise – will be working with Bloomberg Sports to highlight the analytical strengths of the Decision Maker tools. In addition, WFAN sports radio personality Anita Marks, who is part of the NY Giants broadcast team and also hosts fantasy football shows on SiriusXM, will also be working as spokesperson for Bloomberg Sports.

“Decision Maker was very popular last year because it offered quick, fact-driven sit-start answers, and gave a deeper analysis for players who wanted it. And of course our unique volatility assessment – with its risk/reward score — was a big hit,” said Bill Squadron, head of Bloomberg Sports. “We spent the off season working on some additional features that we think fantasy players are going to enjoy, especially the ability to vote on match-ups themselves.”

This season’s product includes all the features that users came to depend on last season, plus two new additions. The new features include a crowd polling tool that will allow users to vote on the most compelling weekly match-ups and then see the aggregated results of all Decision Maker users. The product will also provide pre-season and draft value by including season-long projections.

With the renewed partnership between Bloomberg Sports and National Football League Players Incorporated, Decision Maker will again include likenesses of NFL players throughout the product. Fans wishing to get additional fantasy football advice from Jones-Drew can also tune in to his show on SiriusXM Runnin’ with MJD or follow him on twitter (@Jones_Drew32).

Decision Maker – while driven by extremely detailed, fact-based, historical calculations – is very quick and simple to use. It provides fantasy players with the key answers they need to make their choices each week. The players are ranked by a system using complex formulas applied to three years of data, updated based on recent performance and other factors such as the opposing defense that week and the weather forecast at that week’s venue. Decision Maker also has a unique technology- driven Risk/Reward Index, analyzing consistency of the scrutinized NFL players and pointing to long shot opportunities for players whose performance tends to be most unpredictable.

Decision Maker 2011 is available at www.bloombergsports.com for use by all fantasy football players using any fantasy provider. The mobile Decision Maker apps are now available in the iTunes store for the iPhone and iPad. Decision Maker was one of the top selling football apps in 2010.

For more information on Bloomberg Sports, please visit http://www.bloombergsports.com and follow us on Twitter (@BloombergSports) and Facebook.

About Bloomberg Sports

Launched in 2010, Bloomberg Sports takes the tools developed by Bloomberg, the leading global provider in data and analytics, and applying applies them to the vast data analysis opportunities in sports. Working with MLB.com and NFL.com, Bloomberg Sports fantasy products give fans the most powerful resources as they draft and manage their fantasy teams. Additionally, Bloomberg Sports provides a professional product that delivers Major League Baseball clubs with a secure, virtually unlimited set of analytical functions to assist them in personnel evaluation and performance matchups. For more details, please visit http://www.bloombergsports.com.

About Bloomberg

Bloomberg is the world’s most trusted source of information for financial professionals and businesses. Bloomberg combines innovative technology with unmatched analytic, data, news, display and distribution capabilities, to deliver critical information via the Bloomberg Professional service and multimedia platforms. Bloomberg’s media properties span television, radio, digital and print, making up one of the world’s largest news organizations with more than 2,300 news and multimedia professionals at 146 bureaus in 72 countries.

Contact for Bloomberg:

Silvia Alvarez, +1 212-617-3707, salvarez13@bloomberg.net