NEW YORK and LONDON — Bloomberg Sports today announced its BSports ‘Match Analysis’ service, which already provides the most pure and accurate data-driven projections of European football matches, will now give updated projections every minute while all matches are in progress in the five major European football leagues. This new dynamic element will allow soccer fans and bettors to see the odds change on all aspects of live play, as time and match events change the probabilities of different outcomes and statistical situations.

Based on calculations using the Kelly criterion, the Match Analysis win/loss/draw projections would have provided fans with a 9% return over the past three months where its projected odds differed from the average bookmaker. These BSports projections will now be available live to fans and punters, both to enhance viewing of the match and compare the BSports in-running odds to the bookmakers’ numbers. This will be the most accurate and extensive guidance for in-play bettors to date, and BSports intends to expand it to other soccer leagues and other sports.

“When we began looking at the analytic offerings we could offer to fans, one major opportunity we saw was updating information in real time across all the football leagues, a service that was very much needed and was not provided, and we are very excited to offer this cutting edge advantage to all those using our new tools,” said Bill Squadron, head of Bloomberg Sports. “These live match projections will keep any supporter engaged in one or a dozen matches he or she is interested in, and will provide bettors the ability to compare the pure probabilities with odds offered by bookmakers.”

Launched in September, BSports Match Analysis delivers advanced statistics and predictive analysis for the English Premier League, La Liga, Serie A, Bundesliga, and Ligue 1. Built from in-depth analysis of current and historical data, Match Analysis provides predictive models on the winner, final, half-time score, and total goals, breaking down each of the key game factors as well as a host of original information designed to enhance the global football fan’s enjoyment and interest in the games of their choosing.

For more information on the BSports Match Analysis service, please visit https://www.bloombergsports.com/en/football/

About BLOOMBERG SPORTS

Named by Mashable as one of its “Five Most Innovative Sports Brands for 2012,” by The Sports Business Journal as a Finalist for “Best In Sports Technology” in 2012 and by Fast Company Magazine as one of the “Most Innovative Companies in Sports” in 2011, Bloomberg Sports takes the technology developed by Bloomberg, the leading global provider in data and analytics, and applies it to the vast data analysis opportunities in sports. Working with MLB.com and other partners since its launch in 2010, Bloomberg Sports fantasy products have given fans the most powerful, easy to use resources as they draft and manage their fantasy teams. Additionally, Bloomberg Sports provides a professional product that delivers Major League Baseball clubs with a secure, virtually unlimited set of analytical functions to assist them in personnel evaluation and game preparation. Bloomberg Sports has also created products customized for broadcast use, as well as professional tools for several professional baseball organizations in Latin America and Japan. The company also has a consumer soccer product available for European football, and recently launched “Stats Insights,” a comprehensive blog that contains original content and analysis for the five major European football leagues as well as the NFL,NHL, MLB, and NBA, drawing on the most advanced, data-driven predictive analytics. BSports partners in soccer include Gala Coral and Norwich City Football Club.

Contacts:

Joe Favorito, Bloomberg Sports, +1-917-566-8345, Fatherknickerbocker1@yahoo.com

Catrin Thomas, Bloomberg EMEA, +44-7917-000-808, Cthomas106@bloomberg.net