NEW YORK and LONDON — Bloomberg Sports today announced its
BSports ‘Match Analysis’ service, which already provides the
most pure and accurate data-driven projections of European
football matches, will now give updated projections every minute
while all matches are in progress in the five major European
football leagues. This new dynamic element will allow soccer
fans and bettors to see the odds change on all aspects of live
play, as time and match events change the probabilities of
different outcomes and statistical situations.

Based on calculations using the Kelly criterion, the Match
Analysis win/loss/draw projections would have provided fans with
a 9% return over the past three months where its projected odds
differed from the average bookmaker. These BSports projections
will now be available live to fans and punters, both to enhance
viewing of the match and compare the BSports in-running odds to
the bookmakers’ numbers. This will be the most accurate and
extensive guidance for in-play bettors to date, and BSports
intends to expand it to other soccer leagues and other sports.

“When we began looking at the analytic offerings we could offer to
fans, one major opportunity we saw was updating information in real
time across all the football leagues, a service that was very much
needed and was not provided, and we are very excited to offer this
cutting edge advantage to all those using our new tools,” said Bill
Squadron, head of Bloomberg Sports. “These live match projections will
keep any supporter engaged in one or a dozen matches he or she is
interested in, and will provide bettors the ability to compare the
pure probabilities with odds offered by bookmakers.”

Launched in September, BSports Match Analysis delivers advanced
statistics and predictive analysis for the English Premier
League, La Liga, Serie A, Bundesliga, and Ligue 1. Built from
in-depth analysis of current and historical data, Match Analysis
provides predictive models on the winner, final, half-time
score, and total goals, breaking down each of the key game
factors as well as a host of original information designed to
enhance the global football fan’s enjoyment and interest in the
games of their choosing.

For more information on the BSports Match Analysis service,
please visit https://www.bloombergsports.com/en/football/

About BLOOMBERG SPORTS

Named by Mashable as one of its “Five Most Innovative Sports Brands
for 2012,” by The Sports Business Journal as a Finalist for “Best In
Sports Technology” in 2012 and by Fast Company Magazine as one of the
“Most Innovative Companies in Sports” in 2011, Bloomberg Sports takes
the technology developed by Bloomberg, the leading global provider in
data and analytics, and applies it to the vast data analysis
opportunities in sports. Working with MLB.com and other partners since
its launch in 2010, Bloomberg Sports fantasy products have given fans
the most powerful, easy to use resources as they draft and manage
their fantasy teams. Additionally, Bloomberg Sports provides a
professional product that delivers Major League Baseball clubs with a
secure, virtually unlimited set of analytical functions to assist them
in personnel evaluation and game preparation. Bloomberg Sports has
also created products customized for broadcast use, as well as
professional tools for several professional baseball organizations in
Latin America and Japan. The company also has a consumer soccer
product available for European football, and recently launched “Stats
Insights,” a comprehensive blog that contains original content and
analysis for the five major European football leagues as well as the
NFL,NHL, MLB, and NBA, drawing on the most advanced, data-driven
predictive analytics. BSports partners in soccer include Gala Coral
and Norwich City Football Club.

Contacts:

Joe Favorito, Bloomberg Sports, +1-917-566-8345,
Fatherknickerbocker1@yahoo.com

Catrin Thomas, Bloomberg EMEA, +44-7917-000-808,
Cthomas106@bloomberg.net