Press Release

Streamlined Product, Added Features, Mobile Applications All Part of 2011 Consumer Offering for Fantasy Baseball Enthusiasts and Casual Fans of the Game

NEW YORK — Bloomberg L.P. and MLB.com today unveiled Front Office 2011, a state of the art, comprehensive, easy to use, online service for fantasy baseball players and fans. Front Office 2011 will contain added features, easier navigation tools and the ability to integrate seamlessly with the major fantasy game providers. Starting today, baseball fans can access a 5- day free trial for the product, which will cost $19.95 for the season, available at MLB.com/Bloombergsports.

The Front Office suite of tools includes a dynamic fantasy draft kit with constant updates throughout spring training injuries, roster moves and other relevant developments that affect decisions right up to the start of a player’s draft. It also includes Bloomberg’s proprietary, technology-based ranking system tailored to each fantasy player’s league settings, and a Trade Analyzer that will recommend trades as well as evaluate proposed deals.

“We had a great start last year, and have added some great improvements and new features for Front Office 2011,” said Bill Squadron, head of Bloomberg Sports. “Our unique B-Rank projections, continuously updated, will prepare both expert and novice players for their draft like no other tools, and throughout the season we will – every day – suggest free agents, recommend lineup adjustments, and propose trades that will be both fun and game-changing for fantasy players. We have worked closely with our partners at MLB.com, to make ‘Front Office 2011’ the best fantasy tools ever.”

This year Bloomberg Sports Front Office 2011 adds new features such as:

- Target Round will tell you the round in the draft that a player should be picked. This is specific to your fantasy league, as the scoring system and number of teams help to determine that player’s ideal placement in the draft. - Fantasy Factors such as health, age, luck that may lead you to choose one player over another. - Lineup Manager that provides a list of suggested lineup moves (who to move in/out of your starting lineup) intended to improve your team’s performance that day. - Free Agent Finder not only ranks all available players, factoring in your league’s scoring system but will also suggest players that best compliment your existing roster.

Front Office 2011 uses Bloomberg’s proprietary scientific algorithms presented through a rich and interactive interface to provide customized and prescriptive analysis and fantasy recommendations from pre-draft straight through to the playoffs. By focusing on creating a tighter integration with the major fantasy providers, Bloomberg was able to create customized rankings (B-Rank) to each user, regardless of league type. Gone are the days of the “one size fits all” ranking system, B-Rank is flexible to support the standard 5 by 5 leagues or the most esoteric 15 by 15 league that a fantasy commissioner can dream up. Front Office 2011 was designed with ease-of-use in mind by Roundarch, a leading design and development firm, and the input of some of the biggest names in fantasy and professional baseball.

“We continue to be proud of our partnership with Bloomberg Sports, and feel that our collaboration on Front Office 2011 reflects the high quality our subscribers expect,” said Kenny Gersh, Senior Vice President, Business Development, MLB.com. “Front Office 2011 leverages our data and Bloomberg Sports’ analytic systems to provide fantasy players of all skill levels the best tools in a cutting-edge format, ultimately delivering a fun, easy-to-use product that gives them a competitive edge for achieving fantasy baseball success.”

Fans may purchase Bloomberg Sports Front Office 2011 for $19.95. The mobile version of the product will be available in early March. More details are available at MLB.com/Bloombergsports.

About Bloomberg Sports

Launched in 2010, Bloomberg Sports takes the technology developed by Bloomberg, the leading global provider in data and analytics, and applies them to the vast data analysis opportunities in sports. Working with MLB.com and NFL.com, Bloomberg Sports fantasy products give fans the most powerful easy to use resources as they draft and manage their fantasy teams. Additionally, Bloomberg Sports provides a professional product that delivers Major League Baseball clubs with a secure, virtually unlimited set of analytical functions to assist them in personnel evaluation and game preparation. For more details, please visit http://www.bloombergsports.com.

About Major League Baseball Advanced Media

Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball’s Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information and interactivity on the web, including up-to-date statistics, game previews and summaries, extensive historical information, online ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live full-game video streaming and on-demand highlights, live and archived audio broadcasts of every game, mobile applications, Gameday pitch-by-pitch application, around-the-clock hosted and specialty video programming and complete blogging capabilities. MLB.com powers more live events on the Internet than any other website in the world.

Contact:

Silvia Alvarez, +1 212-617-3707, salvarez13@bloomberg.net