New York — Business and financial professionals struggling to
get an edge in today’s increasingly complex global marketplace
will get faster, deeper insights from the latest version of the
Bloomberg Professional service, Bloomberg LP executives
announced today.

More than 100,000 clients have already converted to Bloomberg
NEXT
, a major evolution of the Bloomberg Professional service
(the Terminal) that consolidates and integrates its extensive
data, news and analytics. The company also kicked off a global
campaign to convert all its customers, nearly 310,000 of the
world’s leading business and financial professionals, to
Bloomberg NEXT by the end of this year.

“The complexity and interconnectedness of the global financial
marketplace has grown significantly. Business and financial
professionals need to synthesize astounding amounts of
information to make intelligent investment decisions,” said Tom
Secunda
, Bloomberg LP’s co-founder, vice chairman and head of
the company’s financial products and services division. “We have
redesigned the terminal to ensure that our clients get the best,
fastest and most insightful answers.”

Lars Hansen, Senior Portfolio Manager, Denmark’s DIP, the Danish
Pension Fund for Engineers, said, “Bloomberg NEXT is a major
step forward. NEXT is much more intuitive — you can see
multiple pieces of information on one screen, which lets you see
new interrelationships.”

“These advancements come from strong partnerships with our
clients. We stop, listen and try to understand what our
customers want. We have taken the industry’s most powerful and
comprehensive platform and made it even better,” said Jean-Paul
Zammitt, global head of product strategy and development for the
Bloomberg Professional service, the company’s core product.

Bloomberg NEXT is the result of a multiyear design process
conducted by Bloomberg Research & Development, a team of more
than 3,000 technologists. In addition, a select group of clients
volunteered to allow Bloomberg to review keystrokes and commands
most commonly used across an array of functions. The goal was to
continue to facilitate user-productivity while making navigation
more intuitive and enhance the customer experience.

Some of the enhancements, which are available globally at no
additional cost, include:

-Better discoverability – With Bloomberg NEXT, it’s easier than
ever for users to tap into Bloomberg’s vast resources.
Bloomberg NEXT’s new discoverability features allow users to get
quick, direct answers to their queries as well as pull together
a wide variety of related details such as companies, research
and charts. A more powerful search engine means users can type
just a few words and go directly to the desired securities,
functions, people and news. The streamlined menu listing puts
the most relevant information and topics right up front.

-More uniformity – Every screen of the Bloomberg Professional
service has been redesigned to provide a common look and feel.
This consistent interface across asset classes and functions
allows expert users and generalists alike to more efficiently
navigate often-used functions as well as discover new functions.

-Intuitive workflow – The functionality of the Bloomberg
Professional service has been re-engineered so that a user can
quickly and seamlessly navigate through the series of questions
and answers essential to making smart market decisions. The new
workflow in Bloomberg NEXT allows expert users to drill deeper
and occasional users to discover new functions.

“The pace of change in financial markets will only accelerate
and with it the need for more information,” Secunda said. “With
NEXT, Bloomberg is now positioned to quickly answer those
evolving questions and ensure that our clients will always have
the leading edge in making investment decisions.”

Clients who want more information and to be transitioned to
Bloomberg NEXT should visit www.bloomberg.com/NEXT or contact
the following Bloomberg sales executives:

-Africa/Middle East/South Asia – Max Linnington,
mlinnington@bloomberg.net, +971 4 449 2301

-Americas – Karen Thomas, kthomas@bloomberg.net, +1 212 617 2058

-Asia Pacific – Matthew Rees, mrees1@bloomberg.net, +81 3 3201
7139

-Europe/North Africa – Mark Flatman, mflatman@bloomberg.net, +44
20 7330 7882

We invite Bloomberg users and enthusiasts to join us on Twitter
(@BloombergLP) where we will be using the hashtag
#BloombergNEXT.

About Bloomberg

Bloomberg, the global business and financial information and
news leader, gives influential decision makers a critical edge
by connecting them to a dynamic network of information, people
and ideas. The company’s strength – delivering data, news and
analytics through innovative technology, quickly and accurately
- is at the core of the Bloomberg Professional service, which
provides real time financial information to more than 310,000
subscribers globally. For more information, please visit
www.bloomberg.com.

Media Contacts

Global, Pam Snook, Bloomberg LP, pamsnook@bloomberg.net, +1 212
617 7652

EMEA, Peter Thomas, pthomas51@bloomberg.net, +44 20 3525 8276

APAC, Stella Xu, sxu43@bloomberg.net, +86 10 6649 7551