London, Tuesday 8 July, 2014 – Bloomberg BRIEF, the electronic newsletter division of Bloomberg L.P. has launched the London BRIEF, a free newsletter published weekdays showcasing the best of Bloomberg’s coverage of business, politics and culture in the UK capital.
Published each weekday at 5pm London time, the newsletter is targeted at commuters working in the Square Mile, Westminster and beyond. A select group representing this audience has been able to receive a beta version of the new edition since February and, with more than 10,000 registered recipients subscribed, it’s now being made more widely available via http://www.bloombergbriefs.com/london/.
The London BRIEF is delivered on an innovative, web-based platform that provides an optimal experience for people who read on mobile phones, desktops or in print. The London BRIEF has the same look and feel as the family of 19 Bloomberg BRIEF newsletters first launched in 2010 and relies on Bloomberg’s proprietary news, data and analysis. Bloomberg BRIEFs now reach 265,000 global subscribers to the Bloomberg Professional service.
“Bloomberg’s European headquarters in London has increasingly become the place where the UK’s leading figures in government, business and finance gather to discuss the most important issues of the day and reach the audiences with whom they need to engage,” says Constantin Cotzias, director Bloomberg, EMEA. “The London BRIEF serves and represents that community and is further evidence of both our role as a convenor and our commitment to London as a global capital of finance, business and culture.”
The London BRIEF takes advantage of reporting from Bloomberg News and carries original content written by editor Ainsley Thomson. The newsletter’s Business and Politics pages provide breaking news from the City and Westminster, while the Out of Office section helps keep Londoners informed about what’s happening around town, with diverse articles ranging from restaurant, wine and car reviews to profiles and sports reports. The popular Boris Watch column takes an irreverent look at what the mayor is doing each day using photos, tweets and quotes to keep an eye on life at City Hall.
CMC Markets, a global provider of financial spread betting, CFD and foreign exchange (FX) has signed up as the launch sponsor of the London BRIEF newsletter.
Ted Merz, News Content Business Manager, Bloomberg says: “Bloomberg is the global leader in delivering fast, accurate and actionable information. Our London BRIEF does all of that in a new design that makes it as easy to read on mobile phones as it is to print out or read on your desktop.”
The localisation of the Bloomberg BRIEFs will soon extend to mainland Europe with a German language economic newsletter – Deutschland, currently in beta via http://www.bloombergbriefs.com/germany.
Testimonials from subscribers:
“I have recently signed up to the London BRIEF and so far find it to be an extremely concise, quality publication. Well done and keep up the good work.” – Piyush Sanghai, RBC Capital Markets
“Thanks for sending me your London BRIEF. I enjoy it and believe there is a market for good local news such as this. The full English breakfast review was terrific and the Boris Watch is always amusing.” – Senior Official, HM Treasury.
“Congratulations on the London BRIEF – a great read at the end of the work day. One of my favourite sections is the Boris Watch (entertaining and informative). In Out of Office (another differentiator), the restaurant reviews provide inspiration for new places to dine and the guide of the ‘best tables’ in top restaurants offered expert insight. News content is timely and well curated.” – McKenzie Minifie, London City worker.
To subscribe to Bloomberg’s London Brief visit:
About Bloomberg BRIEF Financial Newsletters:
Bloomberg Brief is the newsletter publishing division of Bloomberg LP, the premier source of data and analytics in the financial world. The division publishes over twenty daily, weekly and monthly electronic newsletters, providing a comprehensive summary of important news, market research and insight from top economists and analysts. Subscribers to the Bloomberg Professional service have full access to the Bloomberg Briefs. Bloomberg Brief also sells individual and enterprise licenses across departments and companies. Visit www.bloombergbriefs.com for more information.
About CMC Markets:
CMC Markets is a leading global provider of financial spread betting, CFD and foreign exchange (FX). Since Peter Cruddas founded CMC Markets in 1989, the company now has offices in London,
Paris, Milan, Madrid, Frankfurt, Oslo, Stockholm, Toronto, Sydney, Auckland, and Singapore, CMC Markets represents clients in almost 100 countries.
Spread betting, CFDs and FX are leveraged products and carry a high level of risk to your capital as prices may move rapidly against you. It is possible to lose more than your initial investment and you may be required to make further payments. These products may not be suitable for all clients therefore ensure you understand the risks and seek independent advice.
CMC Markets UK Plc and CMC Spreadbet Plc (collectively known as CMC Markets) are authorised and regulated in the UK by the Financial Conduct Authority, reference numbers 173730 and 170627. For further information on CMC Markets please visit www.cmcmarkets.co.uk
CMC Markets is an execution only service provider. The material (whether or not it states any opinions) is for general information purposes only, and does not take into account your personal circumstances or objectives. Nothing in this material is (or should be considered to be) financial, investment or other advice on which reliance should be placed. No opinion given in the material constitutes a recommendation by CMC Markets or the author that any particular investment, security, transaction or investment strategy is suitable for any specific person.