NEW YORK — Bloomberg announced today that it is the first
financial information platform to integrate real-time Twitter
feeds directly into the investment workflows of market
professionals. The announcement follows this week’s decision by
the U.S. Securities and Exchange Commission to allow companies
to use social media for corporate disclosures.

“When important news is shared on Twitter, traders and investors
need to be able to access it, and validate its importance in
order to incorporate that information into their decision making
process,” said Jean-Paul Zammitt, head of sales and product
development for the Bloomberg Professional service. “Bloomberg’s
platform now provides this ability, along with the high-quality
news, data and analytics our users need and have come to expect
from us.”

Bloomberg Professional service subscribers can now monitor and
analyze real-time Twitter updates issued by corporations,
executives, government officials, economists, commentators,
media outlets and other voices that can influence the financial
markets. By incorporating live Twitter feeds directly into its
financial information platform, Bloomberg integrates social
media content with users’ existing investment workflow so market
participants avoid the disruption caused by monitoring separate
systems for different types of market-moving information.

“We recognize the rapidly growing importance of social media as
a means for companies to release important, market-moving
information,” said Karl Braasch, portfolio manager and co-founder of Bristlecone Capital Management, LLC. “It is extremely valuable to our
business to be able to access this information on the Bloomberg
Professional service in the same manner we use it for other
market related applications and analytics.”

Bloomberg classifies tweets by company, asset class, person and
topic, making it easy for institutional investors, traders,
corporate executives and government agencies to track updates
related to a specific industry or market, their portfolio
holdings or an online personality. In addition to searching and
tracking relevant financial tweets, users can also create alerts
to monitor for unusual bursts of social media chatter about a
company.

The Bloomberg Professional service now funnels information from
social media channels, corporate announcements, feeds from more
than 1,000 news organizations, including Bloomberg News, and
content from more than 90,000 websites to help investors make
better informed decisions. Using this new functionality,
subscribers can now create Twitter filters and alerts, monitor
what companies are trending, or set alerts for increased levels
of social media activity at TWTR<GO> on the Bloomberg
Professional service.

For more information about TWTR<GO> or the Bloomberg
Professional service, subscribers and prospects can e-mail
newscontent@bloomberg.net.

About Bloomberg

Bloomberg, the global business and financial information and
news leader, gives influential decision makers a critical edge
by connecting them to a dynamic network of information, people
and ideas. The company’s strength – delivering data, news and
analytics through innovative technology, quickly and accurately
- is at the core of the Bloomberg Professional service, which
provides real time financial information to more than 310,000
subscribers globally. For more information on Bloomberg follow
us @BloombergLP, like us on Facebook or go to www.bloomberg.com.

The Bloomberg Professional service is owned and distributed by
Bloomberg Finance LP.

Media Contacts:

- Sabrina Briefel, Bloomberg LP, sbriefel@bloomberg.net, +212-
617-1993

- Melissa Barrero, Cognito Media,
melissa.barrero@cognitomedia.com, +646-395-6330