WASHINGTON, D.C. — Bloomberg Government and Event Farm today
announced they have joined forces to launch my2012Tampa and
my2012Charlotte mobile applications which will transform how
invitations to private events at the 2012 Republican and
Democratic National Conventions are distributed and traded.

The my2012Tampa and my2012Charlotte apps will simplify event
ticketing at the conventions for both attendees and event
producers. Attendees can manage, distribute and trade tickets
from their smartphones in real-time and event producers will be
able to allocate invitations and manage event ticketing
electronically.

The apps will be available the last week of July 2012 for
iPhones, iPads, Android and BlackBerry devices from the iTunes,
Android and BlackBerry App stores and will also provide a master
events calendar for the conventions and include convention news
and analysis from Bloomberg Government.

The apps integrate Yelp content for users to explore host cities
and sync with social networking platforms including Facebook,
LinkedIn and Twitter to allow attendees to find out what events
friends are attending and when friends and colleagues have
arrived at events.

Event producers will be given free licenses to Event Farm’s
guest-registration software system to manage ticketing and
invitations as well as serve as a mobile will call system at
their events. The software will streamline the ticketing and
check-in process by providing a real-time view of event
attendance for producers. Event producers can go to
www.my2012conventions.com to learn more and to sign up.

“There are hundreds of individual events unofficially associated
with the conventions and our software gives event producers a
common, easy-to-use platform that can be customized and branded
while providing event attendees the ability to manage their
convention event experience on their smartphones,” said Ryan
Costello, co-founder and CEO of Event Farm. “This is a simple,
smart and creative way to connect events in one application
while allowing each event to be distinctly unique.”

“Anyone who has gone to the conventions before will realize this
is an innovative solution for managing schedules and ticketing
events in real time,” said Don Baptiste, head of Bloomberg
Government. “Event Farm is a successful innovator in event
management and we wanted to partner with them to make it easier
for convention attendees to connect with friends and colleagues
while bringing them the latest convention news and proprietary
analysis from Bloomberg Government.”

Tools for event planners include:
-Develop a custom branded registration system for guests

-Track RSVPs in real time

-Issue invitations electronically

-Check-in guests using mobile devices

Attendee tools include:
-Transfer extra tickets to friends and colleagues via
smartphones.

-Manage personal event calendars for the week
See a comprehensive listing of all convention-related events.

-Know if friends and colleagues are planning to attend events
and receive alerts when they arrive.

-Find local restaurants and other venues in Tampa and Charlotte
and read reviews via Yelp.

-Read news and convention updates from Bloomberg Government

For more information visit: www.my2012conventions.com

About Event Farm

Event Farm is a fully featured ticketing and guest invitation
platform used by corporations, non-profits, venues, and events
of all kinds around the world. For more information visit
www.eventfarm.com

About Bloomberg Government
Bloomberg Government is the single source for professionals who
need to understand the business impacts of government actions so
they can work quickly, decisively and effectively. This
comprehensive, subscription-based, online tool collects best-in-
class data, provides high-end analysis and analytic tools, and
delivers deep, reliable, timely and unbiased reporting from a
team of more than 2,300 journalists and multimedia specialists
worldwide. For more information visit www.bgov.com

Contact for Bloomberg Government:

Meredith Balenske, +1 202-416-3543, mbalenske@bloomberg.net