Bloomberg Expands Services in China

  Renowned Data, Analytics and Financial News by Bloomberg Now Available in
                     Chinese to Growing Financial Sector

Business Wire

BEIJING -- October 25, 2010

Bloomberg L.P. today announced the expansion of its Chinese-language Bloomberg
Professional® service and its real-time Chinese-language financial news
service, providing its accurate and trusted business information to China's
growing financial sector.

Bloomberg has established itself as a trusted financial news, data and
analytics provider for China’s financial markets. The Bloomberg Professional
service delivers fast and reliable access to the latest financial news, market
data, and economic information critical to the investment decision process, in
simplified and traditional Chinese.

Bloomberg provides hundreds of translated Chinese-language business news
stories daily covering stocks, bonds, foreign exchange, commodities,
government regulations, real estate and other financial news from China and
around the world.

The Bloomberg Professional service also offers subscribers:
*A comprehensive Chinese-language information system with extensive local and
international data and search engine;
*A unique fixed income platform for viewing China’s corporate and government
bond prices and yield curves in real-time;
*A state-of-the-art platform to view China’s foreign exchange, money-market
and interest rate swaps in real-time;
*Calculators and rate fixings for China’s interest rate swap market

"We have a long-term commitment to and understanding of doing business in
China, and this is our latest investment in expanding product offerings in
this important market," said Peter Grauer, Chairman of Bloomberg L.P.
"Bloomberg subscribers in China have access to more extensive real-time
financial news, data and analytical tools that are used by the world's most
influential finance and business professionals."

Bloomberg L.P. recently announced that sales of the Bloomberg Professional
service have reached an all-time high of more than 295,000 subscribers
worldwide.

"Bloomberg is the information system of choice for people with the most at
stake, and we are committed to providing timely financial news stories in the
native languages of vital markets, especially in China, with the world’s
largest foreign currency reserves,'' said Matthew Winkler, Editor in Chief of
Bloomberg News.

China is one of several countries in which Bloomberg offers local language
headlines and stories in real-time, including Brazil, Germany, Japan, and
Russia, demonstrating the service's continued global expansion.

Bloomberg customers in China, who work at the top financial firms, have
reacted positively to the Chinese-language service:

“As a Bloomberg terminal user for 15 years, I am delighted with the everyday
improving financial news service they provide us, and more today in Chinese
language,” said Mr. Yong WANG, Deputy General Manager of Financial Market
Dept, China Construction Bank.

"I have been using Bloomberg for over ten years, and recently began to use
Bloomberg resources including international and local business news via my
iPhone," said Mr. Jiafu WEI, the Chairman of COSCO Group.

"I've been using Bloomberg Professional service for years, browsing the
comprehensive global intelligence, financial data and company business news.
I'm so excited to hear Bloomberg's plans to expand its Chinese-language
financial news service, which I will benefit from even more," said Mr. Qing
WU, Director of Oversea Market Development Dept, CHALCO.

Bloomberg L.P. has doubled the number of staff in China and has moved into new
and expanded office space in Beijing and Shanghai.

"Our expansion in the major financial and policy hubs of China this year
underlines our commitment to providing real-time breaking financial news from
around the world in Chinese," said Chris Collins, Executive Editor for
Bloomberg News in Asia.

For more information about Bloomberg’s Chinese financial news service and the
Bloomberg Professional® service, please contact Samuel Chan at
+86-10-6649-7544 or call Bloomberg’s 24/7 customer service at
+86-10-6649-7500.

About Bloomberg

Bloomberg is the world's most trusted source of information for financial
professionals and businesses. Bloomberg combines innovative technology with
unmatched analytics, data, financial news, display and distribution
capabilities, to deliver critical information via the Bloomberg Professional®
service and multimedia platforms. Bloomberg's media properties span
television, radio, digital and print, making up one of the world's largest
financial news organizations with more than 2,300 media professionals at 146
bureaus in 72 countries. For more information, please visit

http://www.bloomberg.com.

Contact:

Cognito Asia for Bloomberg L.P.
Anne Karumo, +65 811 264 09
anne.karumo(at)cognitomedia.com
or
Bloomberg Professional
Pam Snook, +1.212.617.7652
pamsnook(at)bloomberg.net