Bloomberg Expands Mobile Offering

 New Android App Features Timely News, Market Data, Stock Portfolios and Home
                                Screen Widgets

Business Wire

NEW YORK -- September 30, 2010

Adding to its market-leading suite of mobile applications, Bloomberg L.P. is
releasing a new Android app including news and stock home screen widgets.
Business and financial executives can now access Bloomberg news and market
data, and track stock portfolios through this customizable app that adds to
Bloomberg’s already extensive portfolio available on iPhone, iPad, Blackberry,
Nokia, and now Android. It is the first business and finance app for Android
that allows users to read stories while off-line.

“Bloomberg uniquely harnesses technology to combine data, news and information
into integrated tools that are relevant for our users,” said Oke Okaro, global
head of Bloomberg Mobile. “We’ve made significant developments in creating
rich, personalized experiences on mobile, and we’re working on some incredible
applications that will leverage Bloomberg’s core strengths as a multimedia and
technology company.”

Bloomberg’s apps are designed to deliver the critical news and market
information business and financial executives need to make informed decisions.
This includes interactive charts that enable users to drill down on
information that’s personally relevant for them. For example, starting with
the 52-week stock chart that appears on the stock’s summary page, users can
tap a stock chart to see it in full-screen mode - where they can also see
details for the open, close, high, or low for a time period ranging from five
years ago to the current day.

The app provides news related to particular stocks, and users can create
personalized views of the news by industry, region, exclusivity or popularity.

Bloomberg also has an app for subscribers to the Bloomberg Anywhere service
that enables them to tap into the tens of thousands of functions on the
Bloomberg Professional(R) Service. Plus, the company’s sports apps for fantasy
baseball and football help enthusiasts make better decisions about the players
on their teams.

Read more about the Android app and other innovations from Bloomberg.com at
http://inside.bloomberg.com. In addition, follow us on Twitter
http://twitter.com/BloombergNow and Facebook http://facebook.com/BloombergNow.

For more information on Bloomberg, please visit

http://www.bloomberg.com/about.

About Bloomberg

Bloomberg is the world’s most trusted source of information for financial
professionals and businesses. Bloomberg combines innovative technology with
unmatched analytic, data, news, display and distribution capabilities, to
deliver critical information via the Bloomberg Professional service and
multimedia platforms. Bloomberg's media properties span television, radio,
digital and print, making up one of the world’s largest news organizations
with more than 2,300 news and multimedia professionals at 146 bureaus in 72
countries.

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Contact:

Bloomberg
Lauren Meller, 212-617-8185
Lmeller@bloomberg.net