Press Release

Bloomberg Businessweek Cover story on “Ireland Underwater” Named One of the Top 10 Magazine Covers of the Year

New York — Adweek today named Bloomberg Businessweek one of the 10 most successful and influential magazines of the year and it named the magazine’s “Ireland Underwater” one of the top 10 covers of the year. Adweek’s “Hot List” ranking of magazines was based on financial performance metrics including advertising revenue, newsstand sales, and overall circulation growth along with influence measurement derived from evaluating each magazine’s social media footprint, press impressions, and search engine results.

Bloomberg Businessweek’s “smart and original” redesign and its circulation and advertising growth were cited by Adweek as reasons it made the Hot List of top magazines. Adweek reported that Bloomberg Businessweek’s “individually paid subscriptions rose 7 percent in the latter half of last year, while ad pages jumped 49 percent in the first quarter of this year.”

“This recognition is a testament to the truly remarkable progress Businessweek has made as part of the Bloomberg family,” said Bloomberg Businessweek President Paul Bascobert. “We have invested in the magazine, opening new sales offices, hiring top talent, and adding new products and platforms to offer advertisers engaging ways to reach our audience. We are just beginning to hit our stride and expect much more to come in 2011 and beyond.”

In April 2010, Bloomberg Businessweek relaunched with a new design and a complete rethinking of the newsweekly format. The magazine has increased the number of issues it publishes each year from 47 to 50 and increased the number of editorial pages by 20%. This month the magazine launched its new iPad app called Bloomberg Businessweek+, the first app from a major business publication to use Apple Inc.’s subscription offering. The app received positive reviews from key digital media and technology blogs including Mashable who wrote that the app was “a truly grade-A experience in the digital magazine category.”

About Bloomberg Businessweek

Bloomberg Businessweek is a trusted source of essential, comprehensive insight that business leaders depend on to get ahead. Bloomberg Businessweek offers a global perspective to help senior executives profit from smarter, faster, and more informed decisions. Founded in 1929, the magazine is a market leader, with more than 4.7 million readers each week in 140 countries. Drawing on more than 2,300 journalists in 146 bureaus across 72 countries, Bloomberg Businessweek covers the business world like no one else can.

Contact for Bloomberg Businessweek:

Patti Straus, +1 212-617-3279, pstraus@bloomberg.net

#<817977.4116938.2.1.87.23378.2660># -0- Apr/25/2011 18:43 GMT