Press Release

Relaunch of Bloomberg Businessweek honored at min’s annual “Most Intriguing” event

NEW YORK — Bloomberg Businessweek was named by Media Industry Newsletter as one of the Hottest Reinventions of the year at its annual “Most Intriguing” event in New York City on Thursday.

After being acquired by Bloomberg L.P. in 2009, Bloomberg Businessweek relaunched in April 2010 under the leadership of Editor Josh Tyrangiel. The new Bloomberg Businessweek features a redesigned cover, new sections and a completely retooled and enhanced navigation, delivering its 4.6 million readers more issues, more pages, more stories, and increased global coverage.

“This year Bloomberg Businessweek took an exciting step towards its future with the relaunch of the magazine and we are honored that min has recognized us for our efforts,” said Tyrangiel.

In addition to Hottest Reinvention, min’s “Most Intriguing” event also honors the 21 Most Intriguing People in Media, the Hottest Magazine Launches of the year, the 25 Most Notable Magazine Launches of the past 25 years and min’s 15-to-Watch. The honor for Hottest Reinventions is shared with Country Living and Health Magazines.

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About Bloomberg BusinessWeek

Bloomberg Businessweek is a trusted source of essential, comprehensive insight that business leaders depend on to get ahead. Combining the innovation and scale of Bloomberg with the insight and depth of Businessweek, the new Bloomberg Businessweek offers a global perspective to help senior executives profit from smarter, faster, and more informed decisions. Founded in 1929, the magazine is a market leader, with more than 4.6 million readers each week in 140 countries. Delivering to a high-income and highly educated audience, Businessweek.com is an award-winning provider of decision-making global business news, information, and services, reaching 10 million monthly users. Bloomberg Businessweek Radio is a weekly national radio program airing on BLOOMBERG Radio. Hosted by Ken Prewitt and Pimm Fox, the program features interviews with writers and editors of stories from the just released magazine. Drawing on 1,700 journalists in 146 bureaus across 72 countries, Bloomberg Businessweek is capable of covering the business world like no one else can.

About Bloomberg

Bloomberg is the world’s most trusted source of information for financial professionals and businesses. Bloomberg combines innovative technology with unmatched analytics, data, news, and display and distribution capabilities, to deliver critical information via the Bloomberg Professional service and multimedia platforms. Bloomberg’s media properties span television, radio, digital and print, making up one of the world’s largest news organizations with more than 2,300 news and multimedia professionals at 146 bureaus in 72 countries

Contact:

Heidi Tan, +1 212-617-5375, htan14@bloomberg.net