Bloomberg Businessweek Launches Country Report Series

  Inaugural edition will focus on Germany, providing extraordinary depth of
 content and information supported by Bloomberg’s global team of journalists

Business Wire

NEW YORK -- September 21, 2010

Bloomberg Businessweek announced today that it will publish a series of
special reports on leading industrial countries, providing unique insight into
the role today’s foremost countries play in the wider global economy. Offering
multiple stories, infographics, and interviews with key players, the country
reports will dive deep with data-rich content critical in enabling global
business leaders to stay competitive and make sound strategic decisions for
the future of their companies.

The first of Bloomberg Businessweek’s country reports, which will be featured
in the October 4-October 10, 2010 issue, will focus on Germany as it
celebrates the 20^th anniversary of the German Reunification. With more than
60 Bloomberg News correspondents in five German bureaus contributing to the
report, readers will garner a local perspective through interviews with major
businesses and top political leaders, case studies on prominent CEOs and
companies, statistics, and unique facts. The magazine will follow with
additional country reports in 2011, each of which will feature 8-16 pages of
editorial content, with coordinating coverage on Businessweek.com, Bloomberg
TV, Bloomberg Radio, and Bloomberg News.

“These new country reports provide us with the opportunity to focus in-depth
on a single industrial country, delivering to our audience extraordinary
context and perspective on the role that these nations play in the global
economy,” said Bloomberg Businessweek Editor Josh Tyrangiel. “We draw on an
unrivaled number of locally-based journalists—more than 2,300 news and
multimedia professionals in 146 bureaus across 72 countries—giving us the
scale and resources to bring readers rare access to the CEOs, CFOs,
dealmakers, industrial leaders, and politicians of these leading countries.”

Bloomberg Businessweek President Paul Bascobert said, “Our country reports are
the result of an editorial team entrenched in the local market, living and
working in the countries and cities they are covering, combined with the
global resources of business data and access to business leaders. This
distinct expertise makes our country reports a unique opportunity for
advertisers to gain the attention of our audience of global business-decision
makers through deep, richly-reported content that no other outlet can offer.”

The first in the Bloomberg Businessweek series of country reports will appear
in the October 4-October 10, 2010 issue, on newsstands October 1^st.
Additional content can be found on Businessweek.com, Bloomberg.com, Bloomberg
TV, and Bloomberg Radio.

About Bloomberg Businessweek

Bloomberg Businessweek is a trusted source of essential, comprehensive insight
that business leaders depend on to get ahead. Combining the innovation and
scale of Bloomberg with the insight and depth of Businessweek, the new
Bloomberg Businessweek offers a global perspective to help senior executives
profit from smarter, faster, and more informed decisions. Founded in 1929, the
magazine is a market leader, with more than 4.6 million readers each week in
140 countries. Delivering to a high-income and highly educated audience,
Businessweek.com is an award-winning provider of decision-making global
business news, information, and services, reaching 10 million monthly users.
Bloomberg Businessweek Radio is a weekly national radio program airing on
BLOOMBERG Radio. Hosted by Ken Prewitt and Pimm Fox, the program features
interviews with writers and editors of stories from the just released
magazine. Drawing on 2,300 news and multimedia professionals in 146 bureaus
across 72 countries, Bloomberg Businessweek is capable of covering the
business world like no one else can.

About Bloomberg

Bloomberg is the world’s most trusted source of information for financial
professionals and businesses. Bloomberg combines innovative technology with
unmatched analytic, data, news, display and distribution capabilities, to
deliver critical information via the Bloomberg Professional service and
multimedia platforms. Bloomberg's media properties span television, radio,
digital and print, making up one of the world’s largest news organizations
with more than 2,300 news and multimedia professionals at 146 bureaus in 72
countries.

Contact:

Bloomberg Businessweek
Patti Straus, 212-617-3279
Heather Carpenter, 212-617-1661