NEW YORK — Bloomberg Businessweek today announced a partnership with Gannett that makes Expedited Morning Delivery available to an additional 100,000 subscribers and will introduce the service in 15 new U.S. markets. The deal, which the magazine began deploying earlier this year and expects to be fully implemented by mid-July 2013, significantly expands its alternate delivery program launched in December 2010.
Expedited Morning Delivery ensures that U.S. subscribers receive Bloomberg Businessweek on the earliest day, and at the earliest delivery time, possible–often a day or two earlier than the United States Postal Service. By the end of Q3 2013, Expedited Morning Delivery will be available in a total of 31 U.S. markets, to 390,000 subscribers–more than 40 percent of Bloomberg Businessweek’s North American circulation. The majority of markets will see a delivery time of early Friday morning.
Bloomberg Businessweek took an early lead in establishing innovative alternate delivery options to the USPS and has been rapidly growing its hand delivery of the magazine to U.S. subscribers via newspaper publishers and other private delivery services. Currently, Expedited Morning Delivery is available to 350,000 U.S. Bloomberg Businessweek subscribers in 21 markets, which includes seven Top 10 Designated Market Areas (DMAs) and covers half of Bloomberg Businessweek’s Top 100 DMA’s circulation. Ten markets being added over the next four months will ensure that the magazine reaches 18 of Bloomberg Businessweek’s Top 20 DMAs.
“At Bloomberg Businessweek we are committed to bringing our customers the best editorial product along with the best service,” said Paul Bascobert, president of Bloomberg Businessweek and head of business operations for Bloomberg Media. “With Expedited Morning Delivery we significantly shorten the time from the printing press to the doorstep, a service of particular value in light of the pending service reductions at the United States Postal Service.”
The Bloomberg Businessweek-Gannett partnership introduces Expedited Morning Delivery in new markets such as Asheville, N.C., Central Wisconsin, Cincinnati, Indianapolis, Rochester and Ithaca by the end of July 2013. It adds them to existing markets including Baltimore, Boston, Chicago, Las Vegas, Los Angeles, Miami, Nashville, New York City, New Jersey, San Francisco, and Washington D.C., among others.
About Bloomberg Businessweek: Recipient of the 2012 National Magazine Award for General Excellence, Bloomberg Businessweek offers a global perspective, timely insights, and unique stories to a new breed of business leader who has an original vision for the future and a willingness to think differently. Founded in 1929, the magazine is a trusted market leader with a global circulation of over 980,000 each week and is available in more than 150 countries. Bloomberg Businessweek covers the business world like no one else can by drawing on more than 2,400 journalists in 146 bureaus across 72 countries. The award-winning Bloomberg Businessweek+ app is available on the iPad, iPhone, and iPod touch.
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Contact: Rachel Nagler, Bloomberg Businessweek Communications, P: 212-617-7187; email@example.com
#<767691.66976188.8.131.52.0.3700># -0- Mar/25/2013 17:46 GMT