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Taking the Challenge – Head On

Bloomberg CEO Dan Doctoroff and our founder Mike Bloomberg went head to head today taking the ALS Ice Bucket Challenge to a new level with hundreds of employees outside company headquarters in New York.

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ALS

Amyotrophic lateral sclerosis (ALS), often referred to as “Lou Gehrig’s Disease,” is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord.

AT A GLANCE

THAT WAS COLD!

Mike Bloomberg makes sure company CEO Dan Doctoroff doesn't reconsider his commitment to take the ALS Ice Bucket Challenge. He douses Dan with a big bucket of ice cold water just as hundreds of employees do the same. Dan was quick to return the favor soaking Mike for good measure outside company headquarters in New York on August 27.