Why Universities are our Next Emerging Market

In a challenging and uncertain global job market, bridging the gap between theory and practice has become a top priority for universities looking to arm students with a competitive edge. In the world of business and finance in particular, today’s graduates must be both technically and intellectually savvy to succeed beyond the classroom environment. It’s no wonder a growing number of universities are turning to Bloomberg’s market-leading platform to enrich their curriculums and empower students with a practical learning experience.

The Bloomberg Professional service (or “terminal”) is in classrooms at nearly 800 universities and business schools worldwide. The students sitting at those keyboards, whether they’re at Stanford, Oxford’s Said Business School, Indian Institute of Management, Udaipur, India, or NUS Business School in Singapore, are gaining exposure to and first hand practical experience in interpreting the same information platform used by leading decision makers in business, finance and government worldwide, often one or two years ahead of their peers heading into the workforce.

“We are giving students marketable, real-world skills,” says Bloomberg for Education Sales Advocate Lindsay Coss, who is based in San Francisco. “We get students – these future decision-makers – to be familiar with Bloomberg before they start looking for jobs.”

CHANGING THE WAY FINANCE IS TAUGHT
For a more than a decade Bloomberg has had a presence on Ivy League campuses like Harvard, but since 2010 we’ve been ramping up our presence at universities worldwide, working with universities and business schools to bring complex theory to life. Students enrolled in business and finance classes enjoy access to our data and analytics to perform various real-world tasks, such as real-time and historical analysis, tracking multiples with forward-looking data, building custom formulas, and conducting mock trading. They can learn how to analyze financial markets, assess economic scenarios and interpret key news developments that impact the global economy.

In some cases, students manage real portfolios owned by the school. This practical, real-world experience – and responsibility – builds the skills, confidence and global knowledge needed in a rapidly changing business and financial landscape, and enables graduates to hit the ground running with a differentiating skill set in the global job market.. Students have even petitioned their universities to have terminals installed for their courses (e.g., see here and here).

THINKING BEYOND FINANCIAL MARKETS
But it’s not just students of business and finance that are harnessing the power of the Bloomberg Professional service to lend a practical edge to their studies. In some schools, students studying human resources are using Bloomberg tools to compare company productivity across industries; students in specialized areas such as corporate governance have developed Bloomberg applications to model Board-level best practices; College of Social Sciences, Health and Education students find Bloomberg’s latest clinical trial data are timelier than those they can access elsewhere, and students studying modern languages are practicing by reading Bloomberg’s extensive collection of foreign newspapers and other periodicals in real time.

Whatever the discipline, incorporating Bloomberg for Education into the curriculum is giving students a powerful, real-world information advantage. For this next generation of business leaders, the sky’s the limit.