For business travellers, the journey itself is a means to an end – meeting clients, making a sale, negotiating a deal, networking at an industry conference… but what if the journey itself could better prepare you for the business day ahead?

That is the premise behind the first Bloomberg Hub. Unveiled today at London City Airport (LCY), the Bloomberg Hub delivers a unique, technology-driven passenger experience, providing timely, relevant and valuable news and data to the close to 3.4 million passengers who travel through the airport each year. The majority of those passengers are business travellers, all faced with the reality that business continues, even as you wait.

Combining Bloomberg’s leading technology, rich content and hallmark smart, engaging style, the Bloomberg Hub is an innovative brand sponsorship designed to make the business traveller’s journey more productive, more efficient and more enjoyable. To explore its many different components and learn what makes this a true Bloomberg first, read the facts here and watch the story of how it came to life below.