Oke Okaro, Global Head and General Manager Mobile and Connected Devices, Bloomberg L.P
A few months ago, we launched Bloomberg’s first connected TV experience, Bloomberg on Apple TV. Connected TVs are rapidly becoming an integral part of our lives, and we are seeing this first hand at Bloomberg as the number of streams per user per week of our Apple TV experience continues to rise. Having built and launched several connected TV experiences over the years, it’s easy to see that the technology powering these experiences has become a lot less cumbersome, better integrated and more user-friendly. Unlike before, all the signs indicate that connected TVs are here to stay and will lead to a substantially better TV viewing experience than I grew up with.
To that end, today, we are pleased to announce the Bloomberg app for Amazon Fire TV. At launch, Bloomberg is the only live 24/7 business news experience on Fire TV. Our team of talented engineers once again did a great job creating this new and easy-to-use service which we’re sure will excite and delight anyone interested in business news around the world.
Bloomberg on Amazon Fire TV gives users an extensive library of on-demand programming (including digital originals), a live 24/7 stream of Bloomberg Television and a live stream of select live events. The on-demand programming includes content packages for big news events, digital originals and popular shows like Bloomberg West, Charlie Rose, Brink, Bloomberg Surveillance, Game Changers and many more. With the tap of one button, users can easily add videos to their playlist and not only access them on their TV but also across any device (TV, mobile, websites). This is especially important to our audience of global users since more than 50 percent of them use 2 or more of our platforms to consume content.
Rapid and continuous innovation has always been a centerpiece of everything we do at Bloomberg. We see the release of the Bloomberg app on Amazon Fire TV as another step in that direction for the connected TV platform. According to a January 2014 eMarketer report, shipments of over-the-top devices will total nearly 2.7 billion units by 2017, amounting to an impressive increase of 86 percent between 2012 and 2017. We are extremely well positioned to take advantage of this rapidly emerging consumer trend, and our strategy is to utilize our advantages to pursue innovative direct streaming, over-the-top and on-demand experiences and disrupt our competitors through these new distribution platforms.
More to come …