If you are in London this month, you may see some familiar faces. Bloomberg Television has rolled out a major new European brand campaign across the city, putting local anchors Mark Barton, Anna Edwards, Guy Johnson and Francine Lacqua in the spotlight.
The four-week campaign sees digital screens running a series of animated adverts at major rail and underground stations, as well as more than 100 City offices and London Heathrow Airport.
Created by Bloomberg’s internal agency, the “Start Smart” campaign targets professionals, international business travellers and commuters, carrying the strapline ”Business Critical Information – From 6am.”
According to Damian Totman, Executive Creative Director of Bloomberg’s Internal Agency, “It reaffirms both Bloomberg’s strengths and the extraordinary commitment of the team who contributes to the channel’s output. The creative executions place an emphasis on equipping viewers – from the moment they open their eyes – with the critical information they need for the day ahead.”