After surpassing Dow Jones, CNBC, CNN Money, Fox Business and Reuters in U.S. video streams over the past year, Bloomberg for the first time beat Yahoo! Finance, one of the leaders in video streams in 2013.

According to comScore Video Metrix, Bloomberg had 34.7M streams in December, a fourfold increase year-over-year and a 31% increase month-over-month. Bloomberg.com unique visitors increased nearly 25% year-over-year in December, with 40% of the site’s audience watching video.

Bloomberg Media Group started a large video push in early 2012 to become a “digital-first” newsroom, leveraging our linear television operations and our team of technologists to create a digital video desk which produces over 200 videos a day. Bloomberg will continue to innovate in this area as the demand for video among consumers advertisers and publishers increases.