I think it’s fairly well accepted these days that online video consumption (web, mobile and connected devices) will not only grow substantially over the next few years, but it will be a central piece of the overall media mix. We are starting to see early signs of this at Bloomberg.
Over the last 12 months, we have had more than 110% growth in videos watched via our mobile products, and during this time more online videos have been watched every month via Bloomberg.com than on the websites of our competitors including WSJ, CNBC, Fox Business, MSN Money, and Reuters. We had 44.6 million video views in October 2013.
Our audience of business and financial executives want quick and easy access to the critical business news and information they care about — everywhere, on every device, and in ways that are optimal for each device and platform. They are early technology adopters and have demanding schedules so are always looking for faster and more efficient ways to get things done. Digital video is an area where they are seeking a better solution, and we are responding with next generation video experiences.
Today we took another step toward this goal and are launching a new and exciting Bloomberg experience on Apple TV. Bloomberg on Apple TV gives viewers an extensive library of on-demand programming (including digital originals), a live 24/7 stream of Bloomberg Television and a live stream of select live events. The on-demand programming includes digital originals and popular shows like Bloomberg West, Charlie Rose, Brink, Bloomberg Surveillance, Game Changers and many more. With this launch, we will be the first company to provide a live 24/7 stream of business news on Apple TV. This is an exciting development for us.
We have designed the experience with efficiency in mind and have made it really easy for viewers to find the programming they want, when they want it. Everything is well organized, and there are “Most Watched” and “Most Recent” video sections as well as a search function via keyword, title or theme. In the coming months, we will continue to invest in improving the experience when viewers move across devices.
More than 50 percent of our global audience uses 2 or more of our platforms to consume content. And, as more people turn to different devices and platforms, including our over 315,000 Bloomberg Professional service subscribers, we will continue to leverage our high-quality linear television network and digital original video production capabilities to deliver an optimal experience wherever consumers might be – on their computer, television, smartphone, tablet, or connected TV. As consumers continue to engage with content in new ways, we will be there to serve them.
Oke Okaro, Global Head and General Manager Mobile and Connected Devices, Bloomberg L.P.