When I launched my blog, I sent a note to every one of our 315,000 terminal subscribers informing them of it and inviting them to email me directly with questions, comments or concerns. I’m trying to respond to each of them directly or through a personal call or visit from a Bloomberg representative.
By far the most common question I’ve received is exactly what was the nature of the data our reporters were able to view. Here’s a description.
Prior to last month, reporters could access customer relationship management (CRM) information that contains certain data not available on the Bloomberg to all terminal users, such as:
- Login Creation Date – this provides information on when a client initiated usage of a Bloomberg terminal.
- Login History – this provides information on when a user logged into the terminal.
- High Level Usage Data – this provides information on functions used — aggregated over
time — with no ability to look into specific security information.
- Help Desk Inquiries – this contains information about customer inquiries and requests. This was typically used to answer client inquiries to reporters about news stories.
It’s just as important to know what reporters did not have access to: trading, portfolio, monitor, blotter or other related systems, or client messages. Moreover, reporters could not see news stories read by individual users or any of the securities that clients might be looking at.
And to be clear, reporters now only have access to the same client information as any Bloomberg client.
More to come as I continue to work my way through your questions.
Contributed by Dan Doctoroff, Chief Executive Officer and President of Bloomberg L.P.