Only a few weeks ago we wrote about how the Apple iPad has revolutionized the way in which people interact with information – and that Bloomberg has been there from the beginning.
Today we are proud to officially unveil the next version of the Bloomberg Anywhere app for iPad. We believe the redesigned app will take accessing financial information on a mobile platform to a new level of sophistication with its enhanced navigation and added features straight from the Bloomberg Professional service.
Our latest iPad app release is yet another example of Bloomberg’s drive for innovation as we provide subscribers with leading technology they can access wherever and whenever. Bloomberg has been providing mobile access to the most trusted source of data, news and analytics for more than 20 years and continues to deliver the mobility users require in a fast-moving, global market.
By having our “user experience” design team work directly with our customers to test the app’s design elements and capabilities, and listening to subscribers’ feedback, we have developed additions that focus on three specific areas:
1) enhanced customization and navigation, so users can easily access relevant news and market information
2) better offline capabilities, so they can read and access important information while in-flight
We have seen – over the past three years – the number of subscribers accessing our platform on a mobile device double and more than half access the platform via multiple devices.
Bloomberg Anywhere was created with this in mind – and as the computing habits of our subscribers (current and future) evolves, we will continue to evolve alongside them to deliver the information and services they need and expect – anywhere, anytime.
For Bloomberg Professional service subscribers who want to download the new app can do so for free at the App Store.
– John Waanders, Head of Bloomberg Anywhere Mobile