Staying on top of your personal finances has never been more important or more challenging. Fixed-income investors struggle to find yields that match the rate of inflation, let alone top it. Stock market investors contend with an uncertain, nerve-wracking environment and the prospect of lower long-term returns.

It all means we need to work even harder to plot a retirement strategy and maximize returns by using smart tax strategies, keeping fees low, and rethinking our mix of assets. Finding your way through the maze of opportunities and minefields in the financial markets today is a full-time job – and many executives are already doing the job of two people.

That’s where we come into play.

Bloomberg is extending its expertise in the world of professional finance to personal investing. Today, we are launching a new “Personal Finance” section on Bloomberg.com. Our consumer-friendly site will feature original stories, slideshows, in-depth multimedia special reports, video, and data visualizations. A dedicated staff will explore the angles individual investors need to know about, and connect the financial dots so that they can make smarter, faster, and more informed decisions about managing their money. We’ll address issues that impact retirement, investing, real estate and more.

This move furthers Bloomberg.com’s transition to a more editorially driven site, where dedicated web teams deliver content tailored for business executives. The original stories in this part of the site will feature a lot of practical knowledge and unique insights. In food terms, we won’t just offer crudités readers could get anywhere. We want to offer them a well-crafted amuse-bouche or two every day—along with a few meals they won’t forget.

Here’s a taste of what we will be covering:-“The Real Cost Of…” – we’ll dig into the hidden (or simply untallied) costs of owning a dog, or flying from LA to NYC, or having your child join a marching band. We show how pampering your Australian labradoodle could cost more than $260,000 over a 12-year life span, compared with $66,000 for a mutt. And who knew that joining a high school marching band could cost $7,300 – a year?

Other topics include:

-Biggest Investor Mistakes
-Dividend Stock Tips from an Expert
-Real Estate Bargain-hunting

We hope you’ll enjoy the section and look forward to hearing your feedback.

Suzanne Woolley is personal finance editor for bloomberg.com