You’re probably asking, “Bloomberg Sports, really?”

Yes, really.

Bloomberg Sports uses the power of Bloomberg’s data and analytics and applies them to the sports world.  Let’s face it; we know how competitive fantasy football leagues can be. So we do all the calculations to help sports fans pick their starting lineups each week. We look at all the key factors that impact performance including the weather, competition, team support, and recent stats. We also offer a unique technology-driven Risk/Reward Index, analyzing consistency of the scrutinized players and pointing to long shot opportunities for players whose performance tends to be most unpredictable.

We’ve worked with Major League Baseball since 2009, and this is our second year with the National Football League. Today, we launched Decision Maker 2011 for football with new features we worked in during the off-season.  First, users can now see a player’s potential based on a projection for the entire season.  Also, there’s now a crowd polling tool so users can vote on the most compelling weekly match-ups and see the aggregated results of all Decision Maker users.  You can check it out here.

I’m excited to say that we’ll be working with two fantasy aces as spokespeople for Decision Maker 2011: Jacksonville Jaguars running back Maurice Jones-Drew, who has a show on Sirius/XM Runnin’ with MJD and WFAN sports radio personality Anita Marks, who is part of the NY Giants broadcast team and also hosts fantasy football shows on Sirius/XM. They’ll highlight analytic features of the tool and provide tips.

Stay tuned for insights from them and us throughout the season. Get ready. It’s going to be a great one!

 

Bill Squadron, Head of Bloomberg Sports