Reporting to Andy Lack, CEO of Bloomberg Media Group, Morse will oversee Bloomberg TV’s editorial, programming, operations and development in the U.S. and will work across all of Bloomberg’s media properties to drive wider distribution of broadcasts across other platforms.
Andy said, “Andrew brings experience not only as an award-winning broadcast journalist, but in understanding the needs of today’s media organizations to deliver creative content to consumers across multiple platforms. As a producer, he’s created exciting, smart television for a global audience, making him an ideal fit as Bloomberg continues to build a world-class multimedia organization.”
Morse led ABC News’ coverage on the ground for the earthquake, tsunami and nuclear crisis in Japan and the Egyptian Revolution in 2011, as well as the earthquake in Haiti in 2010.
As executive producer of innovation and integration for ABC News Digital, he worked with the broadcasts to create an integrated on-air to digital experience. He oversaw ABC News’ digital portfolio, including ABCNews.com, ABC News Now, the network’s 24-hour broadband channel, and its emerging platforms such as the iPad and iPhone applications.
Morse joins on the heels of Bloomberg launching a new HD channel in markets across the country and new state-of-the-art graphics, design, and music. For more on Andrew’s background, see the press release.
Jocelyn Austin runs communications for Bloomberg TV