Can Colonel Sanders Win Back Chinese Diners?

May 13 (Bloomberg) -- Last week Yum! Brands, which owns KFC, reported that same-store sales in China plunged 29 percent in April as concerns about the safety of its chicken and the spread of bird flu prompted customers to steer clear of KFC restaurants. Christine Hah reports. (Source: Bloomberg)

FIFA Sponsors Urge Credible Reforms
36:37 - FIFA's top sponsors have published an open letter calling for credible reforms. The companies include Coca-Cola, Adidas and Visa and they're all asking for independent oversight. Bloomberg's Tariq Panja reports on "First Up." (Source: Bloomberg)
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