$1.5M Treehouse Architect Targets Billionaires

March 20 (Bloomberg) –- The "Quiet Treehouse" went on display this week at London's Ideal Homeshow -- kitted out like a plush apartment, it uses special materials to soundproof it from the outside world and is worth an estimated £400,000. Its makers target wealthy adults who spend well over seven figures on these structures, and interestingly, were forced to upscale during the recession to reach billionaires rather than millionaires. (Source: Bloomberg)

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