How Much Is a Celebrity Endorsement Really Worth?

Following the news that actress Cameron Diaz is releasing a fitness book Bloomberg examines how much a celebrity endorsement is worth.

Is UBS Suffering From the 'Wrong Kind of Volatility'?
31:14 - UBS Group AG said first-quarter profit plunged 64 percent, missing analyst estimates, as market turbulence eroded earnings at the wealth-management and securities units. City Financial Investment Director Peter Toogood gives his reaction to Bloomberg's Anna Edwards on "Countdown."
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