State Slogans: Hits and Misses of the Tourist Traps

May 16 (Bloomberg) -- Stressed budgets, states, and cities around the country are battling for tourist dollars. One key component? A slogan. The state of Nebraska has a new ad out and a new slogan: "Visit Nebraska. Visit Nice." But will this new campaign bring crowds to the Cornhusker state? Bloomberg's Phil Mattingly takes a look at which states do it best and if these taxpayer-funded marketing campaigns are really worth it.
How Luxury Watches Adapt to Consumers’ Needs
07:22 - Jean-Mark Jacot, chief executive officer at Parmigiani Fluerier, speaks with Stephen Pulvirent about the importance of design, the brand’s partnership with Bugatti and why the company is not pursing an entry into the smart watch industry. He speaks on “Market Makers.” (Source: Bloomberg)
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