The Man Who Branded Apple: What He Thinks of It Now

Ken Segall, the man credited with creating the iMac brand explains his thoughts on the iPad Mini, Tim Cook and the new Apple HQ. He spoke from the iStrategy conference in London.

Daybreak: What You Need to Know Today July 27
58:50 - Countdown's Manus Cranny and Anna Edwards gives you the top stories on Daybreak, Bloomberg's new custom morning briefing. Details surrounding Apple's jump on iPhone optimism, the Yen roller coaster as Abe takes stage and a gloomy report seen from Deutsche Bank - and more - are available on {DAYB}.
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