Can Nielsen’s Mobile Measures Disrupt Advertising?

Oct. 29 (Bloomberg) -- Bloomberg News Managing Editor of company news Tom Giles and Adam Parker, chief U.S. Equity Strategist at Morgan Stanley, discuss the challenges Nielsen faces as it branches out to measuring mobile media viewers and how that may impact advertising dollars in the future. He speaks on Bloomberg Television’s “Bloomberg Surveillance.”

What's Causing the Selloff in U.S. Markets?
24:02 - Jason Pride, director of investment strategy at Glenmede, discusses the stock selloff and what he's keeping an eye on. He speaks to Bloomberg's Brendan Greeley, Joe Weisenthal and Alix Steel on "Bloomberg Markets." (Source: Bloomberg)
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