Can Nielsen’s Mobile Measures Disrupt Advertising?

Oct. 29 (Bloomberg) -- Bloomberg News Managing Editor of company news Tom Giles and Adam Parker, chief U.S. Equity Strategist at Morgan Stanley, discuss the challenges Nielsen faces as it branches out to measuring mobile media viewers and how that may impact advertising dollars in the future. He speaks on Bloomberg Television’s “Bloomberg Surveillance.”

Shakeup: Samsung Replaces Mobile-Unit Chief
24:43 - Samsung replaced the executive overseeing its mobile-phone business as the company tries to protect a dwindling sales lead against Apple and Chinese makers. Bloomberg's Jungah Lee reports on "Trending Business." (Source: Bloomberg)
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