Using Social Media as a Corporate Brand Builder

Nov. 12 (Bloomberg) -- Jonathan D. Becher, chief marketing officer at SAP, explains how a large corporation uses social media as part of their advertising and outreach to customers. He speaks on Bloomberg Television’s “Bloomberg Surveillance.”
Stocks Slide on Global Growth Concerns
03:36 - Fidelity Director of Global Macro Jurrien Timmer and Bloomberg’s’ Mike Regan discuss today’s selloff with Alix Steel on “Bloomberg Markets.” (Source: Bloomberg)
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