Using Social Media as a Corporate Brand Builder

Nov. 12 (Bloomberg) -- Jonathan D. Becher, chief marketing officer at SAP, explains how a large corporation uses social media as part of their advertising and outreach to customers. He speaks on Bloomberg Television’s “Bloomberg Surveillance.”

Belgian Breakthrough Is Imminent on Canada Trade Pact
04:56 - The European Union’s top two officials signaled Belgium was poised to overcome an internal split over the EU’s draft free-trade agreement with Canada, keeping alive the prospect of a summit on Thursday with Canadian Prime Minister Justin Trudeau. Bloomberg News' Josh Wingrove reports. (Source: Bloomberg)
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