Using Social Media as a Corporate Brand Builder

Nov. 12 (Bloomberg) -- Jonathan D. Becher, chief marketing officer at SAP, explains how a large corporation uses social media as part of their advertising and outreach to customers. He speaks on Bloomberg Television’s “Bloomberg Surveillance.”
The Top Stocks to Watch in Asia Today
33:46 - In today’s “Stock Exchange,” Bloomberg’s Yvonne Man and Shery Ahn discuss the top stocks to watch in Asia on “First Up.” (Source: Bloomberg)
  • Japanese Market Is Showing Signs of Life: Dagan
  • Hanergy's Li Increased Short Position Before Stock Crash
  • Greece Calls on Creditors to Compromise