Using Social Media as a Corporate Brand Builder

Nov. 12 (Bloomberg) -- Jonathan D. Becher, chief marketing officer at SAP, explains how a large corporation uses social media as part of their advertising and outreach to customers. He speaks on Bloomberg Television’s “Bloomberg Surveillance.”
U.K. Election Polls Reveal Murky Picture
25:30 - Ipsos MORI Head of Political Research Gideon Skinner discusses the latest polls for the coming U.K. election. He speaks with Caroline Hyde on Bloomberg Television. (Source: Bloomberg)
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