Using Social Media as a Corporate Brand Builder

Nov. 12 (Bloomberg) -- Jonathan D. Becher, chief marketing officer at SAP, explains how a large corporation uses social media as part of their advertising and outreach to customers. He speaks on Bloomberg Television’s “Bloomberg Surveillance.”
Voters Say No to Austerity Measures. Now What?
27:54 - Greece rejects further austerity, markets are slipping and the big question is what’s next? Bloomberg’s Guy Johnson reports on “Trending Business.” (Source: Bloomberg)
  • ‘No’ Vote Hurls Athens Closer to Euro Exit
  • Today’s No Is a Big Yes to Democracy: Varoufakis
  • Ross: Referendum Doesn't Change Greece's Fundamentals