Using Social Media as a Corporate Brand Builder

Nov. 12 (Bloomberg) -- Jonathan D. Becher, chief marketing officer at SAP, explains how a large corporation uses social media as part of their advertising and outreach to customers. He speaks on Bloomberg Television’s “Bloomberg Surveillance.”

Stock Selloff: What'd You Miss? (Full Show 02/08)
53:05 - Full episode of "What'd You Miss?" Guests: Russ Koesterich, BlackRock's global chief investment strategist, Peter Tchir, Brean Capital's head of macro strategy, Paul McNamara, GAM fund manager, and James Sweeney, chief economist at Credit Suisse. (Source: Bloomberg)
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