Using Social Media as a Corporate Brand Builder

Nov. 12 (Bloomberg) -- Jonathan D. Becher, chief marketing officer at SAP, explains how a large corporation uses social media as part of their advertising and outreach to customers. He speaks on Bloomberg Television’s “Bloomberg Surveillance.”

McDonald's Misses on Same-Store Sales Growth
36:51 - Will Slabaugh, restaurant industry research analyst at Stephens, examines second-quarter results from McDonald's Corp. as same-store sales fell below expectations. He speaks with Bloomberg's Alix Steel on "Bloomberg ‹GO›." Slabaugh, his family and firm, do not own shares of McDonald's. (Source: Bloomberg)
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