How a Newspaper Made Money By Charging Nothing

The London Evening Standard newspaper lost money when it charged for each copy. Now it has switched to giving the newspaper out for free the company has made a profit. Andrew Mullins, managing director of the Evening Standard, discusses how the company did it.

Sales Check With Hudson's Bay CEO Jerry Storch
40:42 - Hudson's Bay CEO Jerry Storch weighs in on Black Friday sales. He speaks on "Bloomberg Markets." (Source: Bloomberg)
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