How a Newspaper Made Money By Charging Nothing

The London Evening Standard newspaper lost money when it charged for each copy. Now it has switched to giving the newspaper out for free the company has made a profit. Andrew Mullins, managing director of the Evening Standard, discusses how the company did it.

Lapo Elkann: We Are More Than 'Pimp My Ride'
53:44 - Lapo Elkann, founder of Garage Italia Customs, talks about his new company that customizes cars. He speaks with Bloomberg's Francine Laqcqua on "The Pulse." (Source: Bloomberg)
  • Wayfair CEO: Online Shoppers Are up for Grabs
  • Pimco's Ivascyn Pulls Off Stellar Performance
  • U.S. Treasury Debt Supply Set to Tumble in 2016