How a Newspaper Made Money By Charging Nothing

The London Evening Standard newspaper lost money when it charged for each copy. Now it has switched to giving the newspaper out for free the company has made a profit. Andrew Mullins, managing director of the Evening Standard, discusses how the company did it.

Most Recent Videos

Fed to Take Do No Harm Statement Stance: Riccadonna
22:43 - Jan. 28 -- The Federal Reserve Open Market Committee is set to release its policy statement today and Bloomberg Intelligence U.S. Economist Carl Riccadonna previews the Fed’s latest take on the U.S. economy. He speaks on “Bloomberg Surveillance.”
  • Cyber Risk Has Tripled Since 2012: Lloyd’s Chairman
  • Electrolux CEO Forecasts Growth in Western Europe
  • Greek Government to Be `Radical in Brussels': Barclays