How a Newspaper Made Money By Charging Nothing
The London Evening Standard newspaper lost money when it charged for each copy. Now it has switched to giving the newspaper out for free the company has made a profit. Andrew Mullins, managing director of the Evening Standard, discusses how the company did it.
Most Recent Videos
"Preserving Bombardier C-Series Key Amid 7,500 Job Cuts"
42:33 - Bombardier has announced it will slash 7,500 jobs during a second round of job cuts within the past 8 months. Bloomberg Intelligence Analyst George Ferguson explains whether these cost saving measures were necessary as the struggling aircraft maker awaits $1 billion in federal aid from the Canadian government on Bloomberg TV Canada's The Daily Brief. (Source: Bloomberg)