How Not to Market Footwear

Dec. 24 (Bloomberg) -- Bloomberg Television looks at the marketing and selling of Ugg boots and other footwear. She speaks on Bloomberg Television's "Market Makers." (Source: Bloomberg)
McDonald’s Turnaround Strategy Is Backward: Rayburn
20:38 - Former Hostess Brands Chief Executive Officer Greg Rayburn, and Bloomberg’s Susan Berfield discuss the turnaround plan presented by McDonald’s as the company tries a new strategy to renew growth. They speak on “In The Loop.” (Source: Bloomberg)
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