How IHOP's New Menu Makes You Order More Food

Jan. 23 (Bloomberg) -- The International House of Pancakes has seen a 3.6-perfect increase in same store sales since the redesign of its menu. Bloomberg Businessweek's Venessa Wong explains why color coding, text bubbles and food-porn photos cause you to order more. (Source: Bloomberg)
Is the Entire Business World About to Go on Vacation?
32:11 - Bloomberg's Betty Liu reports on the anticipated surge in holiday travel as the business world gears up for summer vacations. She speaks on “Bloomberg Markets.” (Source: Bloomberg)
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