What Does Dell Need to Do to Repair Its Brand?

Sept. 12 (Bloomberg) -- Donald Baer, worldwide CEO at Burson-Marsteller, talks with Tom Keene about what Dell needs to do to repair its brand with investors and consumers. He speaks on Bloomberg Television's "Bloomberg Surveillance."

Full Show: Best of Bloomberg West (07/22)
51:07 - The best interviews and technology news highlights from the week are brought together in Best of Bloomberg West, a weekly long-form program, hosted by Bloomberg West's Emily Chang. (Source: Bloomberg)
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