AmEx Sees Social Media Integrated in Marketing Mix

Sept. 16 (Bloomberg) -- Lisa Gregg, vice president of consumer marketing at American Express Co., discusses the use of social media at London Fashion Week and the evolution of digital marketing. She speaks with Francine Lacqua on Bloomberg Television's "The Pulse." (Source: Bloomberg)
Tesla's Marketing Strategy Is Brilliant: Patterson
14:28 - May 1 -- MatlinPatterson Global Advisers' Mark Patterson discusses Tesla branching out into the battery business with Bloomberg's Alix Steel on "Street Smart."
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