ACA Ads Tout Easy Sign-Up Process Despite Glitches

Oct. 23 (Bloomberg) -- Bloomberg News Washington correspondent Phil Mattingly, Thomas Gensemer, U.S. chief strategy officer at Burson-Marsteller and Bloomberg Businessweek senior tech correspondent Sam Grobart examine the problems surrounding the Healthcare.gov website as new ads tout an easy sign-up process while President Barack Obama seeks a “tech surge” to correct glitches. They speak on Bloomberg Television’s “Bloomberg Surveillance.”

Moonves: Broadcast Ads Are Best Buy Along With Digital
42:13 - Les Moonves, chairman and chief executive officer at CBS, discusses the surge in broadcast television advertising and success of the CBS digital platforms. He speaks with David Westin on "Bloomberg Markets." (Source: Bloomberg)
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