Fearless: How Red Bull Turns Daredevils Into $6.7B

August 11 (Bloomberg) -- Energy drink company Red Bull has been making a name for itself in recent years with an innovative and eclectic marketing strategy that goes far beyond traditional advertising methods. They've taken the world championship 3 years in a row with their Formula 1 racing team, thrown a daredevil into space from 24 miles up, and pumped out thousands of high-adrenaline videos on their popular YouTube channel. Take a look at some surprising facts and amazing stunt footage from the company whose logo seems to be associated with just about every "extreme" pursuit today. (Source: Bloomberg)
Twitter Tumbles Below $20B Market Value
07:23 - Bloomberg’s Julie Hyman and Alex Sherman discuss Twitter’s tumble push company below $20B in market value and why investors are speculating on a future Twitter suitor. They speak with Bloomberg’s Emily Chang on “Bloomberg West.”(Source: Bloomberg)
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