Rolls Royce Goes Guerrilla to Sell $284K Wraith
Aug. 22 (Bloomberg) -- This week, the Federal Reserve holds its annual summit in beautiful Jackson Hole, Wyoming. It's cowboy-country, a place many might call 'rustic.' But Rolls Royce sees it as a prime target for an increasingly popular style of guerrilla marketing. Bloomberg's Matt Miller has more. (Source: Bloomberg)
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"Preserving Bombardier C-Series Key Amid 7,500 Job Cuts"
38:56 - Bombardier has announced it will slash 7,500 jobs during a second round of job cuts within the past 8 months. Bloomberg Intelligence Analyst George Ferguson explains whether these cost saving measures were necessary as the struggling aircraft maker awaits $1 billion in federal aid from the Canadian government on Bloomberg TV Canada's The Daily Brief. (Source: Bloomberg)