Why Turkish Airlines Spends So Much on Endorsements

Bloomberg's Susan Li speaks to Temel Kotil, chief executive officer of Turkish Airlines about their celebrity endorsements, and whether they're worth the money.
Buddhist Monks Bless 620 Rescued Turtles
43:09 - Bloomberg's Brendan Greeley highlights photos that illustrate top stories from around the world. He speaks on “Bloomberg Surveillance.” (Source: Bloomberg)
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