Swallen: Frat Boy Humor Succeeds in Super Bowl Ads

Feb. 1 (Bloomberg) -- Jon Swallen, chief research officer at Kantar Media, discusses winning strategies for the Super Bowl advertising game. He speaks with Matt Miller on Bloomberg Television's "Bloomberg Rewind." (Source: Bloomberg)
Aetna to Buy Humana for $37 Billion
29:43 - Bloomberg's Francine Lacqua and Manus Cranny report on today's "Top Headlines." They speak on Bloomberg Television's "The Pulse." (Source: Bloomberg)
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