Swallen: Frat Boy Humor Succeeds in Super Bowl Ads
Feb. 1 (Bloomberg) -- Jon Swallen, chief research officer at Kantar Media, discusses winning strategies for the Super Bowl advertising game. He speaks with Matt Miller on Bloomberg Television's "Bloomberg Rewind." (Source: Bloomberg)
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"Preserving Bombardier C-Series Key Amid 7,500 Job Cuts"
39:19 - Bombardier has announced it will slash 7,500 jobs during a second round of job cuts within the past 8 months. Bloomberg Intelligence Analyst George Ferguson explains whether these cost saving measures were necessary as the struggling aircraft maker awaits $1 billion in federal aid from the Canadian government on Bloomberg TV Canada's The Daily Brief. (Source: Bloomberg)