Audi's $1B Bet on the Affordable Superbike

Oct. 22 (Bloomberg) –- Last year, Audi bought motorcycle giant Ducati for over $1 billion. The company posted record sales in 2012, but global deliveries are down 5 percent. Bloomberg Television's Matt Miller takes an in-depth look at how Ducati is trying to balance out the sub-par sales of its $70,000 superbikes by unloading a healthy number of more affordable Monster models. (Source: Bloomberg)
Is Virtual Reality the Next Mega-Trend in Tech?
05:38 - Piper Jaffray's Gene Munster and Canaan Partners' Maha Ibrahim discuss the future of virtual reality with Bloomberg Businessweek's Brad Stone on "Bloomberg West." (Source: Bloomberg)
  • Tech, Financials to Be Rediscovered in 2-3 Years: Lee
  • Week in Review: U.S. GDP Shrinks 0.7% in 1Q
  • Humana Soars as Possible Sale Explored