Apple Looks Inward to Revive Advertising Mojo

July 2 (Bloomberg) -- Ken Segall, author of “Insanely Simple,” talks with Betty Liu about how Apple is struggling to create stunning advertising and why the loss of Steve Jobs hurt the company’s marketing vision. He speaks on “In The Loop.”

Bloomberg ‹GO› Full Episode (02/09)
12:48 - Feb. 9 (Bloomberg) -- Bloomberg ‹GO› hosted by Stephanie Ruhle and David Westin. Guests include Aberdeen Asset Management CEO Martin Gilbert, Former OMB Director David Stockman and Bloomberg View's Mohamed El-Erian. (Source: Bloomberg)
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